Game art outsourcing is the process of creating digital art for your Video game, Mobile Game or PC game with the help of an external game art designing company instead of an in-house team. The outside company, which is known as the Game Art service provider or a third-party provider, arranges for its own workers, computer, software to perform the tasks or services at external locations. Outsourcing business functions is sometimes called contracting out or business process outsourcing. Many video game art companies from developed countries like USA, UK, Germany, Russia, Canada etc outsource their all type of game art work like 2D Art, Concept Art, 3D Art, 3D Character Art, Environment Art, Vehicle Art, 3D modelling, Texturing to countries like India, China etc. As per the game art outsourcing company’s requirement, the art service provider studios hire 3D Game Artist, Character Artist, Concept Artist, Environment Artist, Vehicle Artist, Unreal Artist etc.
Reasons for outsourcing
The big Video Game Art Companies often outsource as a way to lower costs, improve efficiencies and gain speed. Companies that decide to outsource rely on the third-party Game Art Service providers' expertise in performing the outsourced tasks to gain such benefits. The underlying principle is that because the third-party provider focuses on that particular game art task, it is able to do it better, faster and cheaper than the hiring company could. Outsourcing game artwork can often lead to higher profits margins and give developers / publishers more time to focus on their core activities. Outsourcing key business functions allows organizations to focus on their core competencies and leave the rest to the experts.
However, some companies decide to outsource for other reasons. For example, they outsource their Game Art Work because they're unable to hire in-house, full-time artists with the specialized skills and experience needed to perform certain jobs.
Types of outsourcing
There are several ways to outsource a Game Art project, and depending on the process, one may be preferable over another. These types are:
• Onshoring Game Art Outsourcing. Relocating art work or services to lower-cost location in the company's own country.
• Offshoring Game Art Outsourcing. Relocating art work or services to third-party art service providers overseas.
• Nearshoring Game Art Outsourcing. Relocating art work or services to artist in nearby, often bordering regions and countries.
Example of 3D Art Outsourcing
Consider a Video Game Publisher / Developer that outsources its 3D Modelling, 3D Character Modelling & Texturing, Environment Modelling, Game Art Designing work. Here, all art designing or a part of art work with concern to its game development project would be handled by a third party outsourcing studio.
If the Game Publisher / Developer was US based, and chooses to "offshore" that game artwork, they may hire a Outsourcing Studio in India or China, for example. If they chose to "nearshore" the game artwork, they may develop a relationship with a Iranian or Brazilian third party. If they "onshore" the gaming project, they would likely communicate with a business close by or hire individual 3D Game Artist.
Services under Game Art Outsourcing
2D Design, Concept & Illustration
3D Modelling
3D Character Modelling
3D Environment Modelling
3D Vehicle Modelling
3D Weapons Modelling
3D Props Designing
3D Environment /Level creation (Concept to game engine)
VFX creation inside game engine
Game Engine Asset Integration (Unreal & Unity)
Mobile game art designing
3D Animation
3D Rigging
VR (Virtual Reality) Game Art Designing
AR (Augmented Reality) Game Art Designing
3D Game Art Designing
3D Architectural designing